A short paragraph with some key points about yourself, your credentials and your offering. Why do you do what you do? This is an opportunity to tell your story in a nutshell and build camaraderie and trust with your potential clients!
Remember, this is an opportunity to build camaraderie and trust with your potential clients, so don’t hold back! You can write this section in a conversational, friend-to-friend tone, or a more professional tone—whichever works better with your brand.